While you're doing that, consider your audience again. How well is the content coming across to you? Could it be said using fewer words? Are you repeating points when you don't really need to? You might want to get a few people to read through it for you and offer some feedback. Just don't take it personally! Take note of what is said and consider how you can use those thoughts to help shape your new web content.
Then, for an encore - consider a little SEO. Search Engine Optimisation is, in essence, the sprinkling of search terms and key words across your text to enable it to be found by Google and other online search engines. How effective those terms are depends on how often you use the terms on each page (in relation to the total amount of words) and how elegant the text itself is. Make no mistake, Google is getting better and better at sniffing out text which is written for consumption by a human being and that which has been put together for a machine to gobble up. Get it right and Google will throw flowers. Get it wrong and it'll be rotten tomatoes and you'll be catapulted down the rankings. Don't stress though: there are plenty of ways to find out about the best practices, plus lots of apps and software to help you check how optimised your website is.
It takes time though. That's when you need a good copywriter to take to the stage. Hiring in a decent copywriter and getting them to look through your website before fashioning new, punchy and search engine-optimised content for it can make a huge difference. It can turn a poor performance into an internet tour de force and ensure that your website gets the positive audience reaction that it deserves.
From top: images show yours truly getting his drama on as 'Carlos' with Carlton Operatic Society in 'Legally Blonde' at the Nottingham Theatre Royal (May 2015) and as 'Action' with Long Eaton Operatic Society during a tech rehearsal for 'West Side Story' at Trent College, Long Eaton (October 2014).
I'll be onstage again soon in 'Fawlty Towers' with Encore Performing Arts at the Nottingham Arts Theatre (22-27 February 2016) and 'Grease' with Carlton Operatic Society at the Nottingham Theatre Royal (1-5 June 2016).
Tickets and info: